Sunday, May 18, 2014

Punjab set to reel under Dilip Chhabria Magic

DC Design Showroom opens in Ludhiana
Ludhiana: 18 May 2014: (Punjab Screen Bureau): 
After spreading Dilip Chhabria’s car magic in 10 States , DC Designis bringing the magic to Punjab through its North India franchisee ‘Swift Initiative’ with the launch of their first exclusive DC Design Showroom on Ferozpur Road , Ludhiana.  
DC has evolved during the years , their products are world class and of utmost luxury , the Lounge addition can be compared with any of the latest aircraft recliners , DC is also coming up with the first Indian sports car ‘ Avanti’ which will take the country by storm , Their 2014 launch of the Elaron –  Two door Targa top SUV and Tia- Two door Two seater mini is really futuristic and something India would not have seen before, we will be showcasing some of theese cars during our launch ,  On the business front we get a lot of customers from punjab and to meet the demand we finally decided it’s the right time to launch an exclusive showroon in punjab said Bharat Sidheshwar Rai , M.D. Swift Initiative . 
DCD has produced more than 600 unique car  designs; from supercars to a complete re-haul of the humble Ambassador. DCD has also provided design and prototyping services to the likes of Aston Martin, Renault and GM. Today DCD also designsrefurbishes aircraft interiors , Home Interiors and Art . DCD is now synonymous with bespoke luxury and avant-garde automotive design, added Rai.
This is what every car wants to grow up to be. DCD has custom interior and exterior variations available for Toyota Innova ,Fortuner , Mahindra XUV 500, Manindra Thar, , Renault Duster , Ford Eco Sport , Nissan Evalia , Nissan Sunny , Nissan Teranno . There are also exterior body kits for Swift, i20, City , Cruze , Elamtra and many more . These modifications include luxury interiors, attractive exteriors and a whole host of technology options. That little DC logo on your car will mean that you are a part of an exclusive club that appreciates refined taste and do not settle for ordinary.
More About DC Design: 
The journey begins in 1983 when Dilip Chhabria returned to India after spending a year at General Motor’s Design Center in Detroit. Having studied Transportation Design from the prestigious Art Center College of Design in Pasadena, California, his experience in the car mass-production business soon made him realize that his passion lay in developing and designing unique creations. He took the entrepreneurial plunge and started creating automotive accessories for the mass market.

They say passion breeds its own success and soon enough DC’s accessories became a favourite for automotive enthusiasts. Within a decade it became the largest accessory manufacturing outfit in the country. But this canvas wasn’t big enough for DC. From the start he knew that his goal was to design a whole car and not just some of its parts.

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