Export promotion has become an essential part

Mon, Jul 14, 2014 at 4:51 PM

CICU Conducted Seminar on Evaluating International Markets for Export Promotion

Chamber of Industrial & Commercial Undertaking Conducted Seminar on Evaluating International Markets for Export Promotion on at CICU Complex, Focal Point Ludhiana.

Shri Avtar Singh President CICU in his inaugural speech emphasized that developing a successful international marketing strategy for export promotion has become an essential part of an organization’s success. As the export promotion is the vital tool to promote facilitate and accelerate the growth of the industry and trade through global markets. It is necessary for sustainable growth of our industry, trade & country. The profitability of the industry and trade can be further strengthened through the export promotion only.

The main objective of the seminar was to provide practical knowledge about International Trade and Trade Composition, to familiarize the participants on how to analyze, select and target most appropriate markets and to develop skills of logical decision making. This is necessary for our industry keeping in view the increasing global competition.

A thought provoking and interactive sessions were conducted by Dr. Mahesh Chander Joshi (Gold Medalist), who is a Master of International Business having 15 years of experience in  export promotion activities, sales and distribution along with Mr. Ajay Khullar (IIM Ahmadabad Aluminous) who has a wide experience of International Business at corporate level. Both are working as senior associate professors in LPU. The program covered topics like present scenario of international trade, how to start and pace up the export business, identification of potential markets and buyers, Govt. policies and export promotion, quoting prices for international markets and risks associated with foreign trade and suggested remedies etc.

A large no. of the executives, export managers, general managers (export) and above rank as well as many entrepreneurs attended the seminar.   

Compared to developed countries like USA, UK, Germany & France the export promotion activities from Punjab will help our country to improve the economy of the country. It will also establish our products and their brands in the open global markets. It will further improve the productivity, quality and capacity utilization of our industry resulting in cost reduction and more profitability.

This seminar on export promotion will help the participants to improve their export related activities.