GCG: Dr. Gill delivered a lecture on "Future of Marketing"

Tue, Mar 21, 2017 at 3:42 PM

Closing Ceremony of Commerce Society and Consumer Forum 

Ludhiana: 21 March 2017: (Punjab Screen Bureau)::

  Department of commerce organized the closing ceremony of commerce society and consumer forum at Govt. College for Girls, Ludhiana in the college auditorium. Prof. (Dr.) Pushpinder Singh Gill, Professor at the school of management studies, Punjabi University Patiala came as the chief guest on the occasion. He was accorded a warm welcome by College Principal Prof. (Dr.) Mohinder Kaur Grewal and Dr. Gurpreet Kaur, Head of Commerce department.

 On this occasion, Dr. Gill delivered a lecture on "Future of Marketing". He threw light on converting the traditional methods of 4P's (Product, Price, Place and Promotion) to 4C's (Customer, Cost, Convenience, Communication) respectively. There was an interactive session with the students in which the guest speaker answered the queries of the students. The Students of commerce department mesmerized the audience with a beautiful cultural program. A musical skit on demonetization, welcome song, PPT on consumer awareness were main highlights of the program.   The principal of the college Prof.(Dr.) Mohinder Kaur Grewal and chief guest appreciated the teachers and students of commerce department and gave away trophies and certificate to the winners. A vote of thanks was proposed by Shivangi, President of the commerce Society.